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How to Use Lighting to Create Stunning Retail Shelving Displays that Impress Your Customers and Increase Sales

Lighting is one of the most important and influential factors in any retail store. It can affect the visibility, appearance, and mood of your store, your products, and your customers. Lighting can also affect the effectiveness, attractiveness, and appeal of your retail shelving displays. Retail shelving displays are one of the most powerful tools to showcase your products, attract customers’ attention, and increase sales. Therefore, it is essential to use lighting strategically and creatively to enhance your retail shelving displays. In this blog post, we will share some tips on how to use lighting to create stunning retail shelving displays that impress your customers and increase sales.

Retail ShelvingTip 1: Use the right type of lighting for your products

The first tip for using lighting to create stunning retail shelving displays is to use the right type of lighting for your products. Different types of products require different types of lighting, depending on their features, functions, or benefits. You need to choose lighting that can highlight the best qualities of your products, make them look appealing and realistic, and create a desired effect or impression. For example, if you sell jewellery or cosmetics, you might want to use bright and sparkling lighting that can emphasize their shine and glamour. If you sell food or flowers, you might want to use warm and natural lighting that can enhance their freshness and colour. If you are looking for a high-quality and affordable lighting option for your products, check out our range of lighting at Splash Shelving.

Tip 2: Use the right amount of lighting for your products

The second tip for using lighting to create stunning retail shelving displays is to use the right amount of lighting for your products. Different amounts of lighting can have different effects on the visibility, exposure, and contrast of your products. You need to choose lighting that can adjust the brightness, darkness, and shadows of your products, make them stand out or blend in, and create a sense of depth or variety. For example, if you want to showcase your new or best-selling products, you might want to use more lighting that can make them more noticeable and attractive. If you want to create a cozy or mysterious atmosphere in your store, you might want to use less lighting that can make it more intimate and intriguing.

Tip 3: Use the right direction of lighting for your products

The third tip for using lighting to create stunning retail shelving displays is to use the right direction of lighting for your products. Different directions of lighting can have different effects on the angle, perspective, and focus of your products. You need to choose lighting that can illuminate your products at the best or most flattering angle, make them look bigger or smaller, and create a focal point or a background. For example, if you want to highlight the shape or texture of your products, you might want to use side or back lighting that can create shadows and contours. If you want to emphasize the details or features of your products, you might want to use front or top lighting that can create clarity and sharpness.

Summary

Using lighting to create stunning retail shelving displays can be a simple and effective way to enhance your store’s appearance, functionality, and profitability. By using the right type, amount, and direction of lighting for your products, you can create stunning and captivating retail shelving displays that impress your customers and increase sales. If you need more help or advice on how to use lighting to create stunning retail shelving displays, feel free to contact us at Splash Shelving. We are experts in retail shelving and we can offer you a wide range of high-quality and affordable shelving options that can suit any type of store.

 

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