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How to Use Shelving Psychology to Boost Sales and Customer Satisfaction by 30%

Retail shelving is not only a practical and functional element of any retail store. It is also a psychological and emotional element that can influence customer behavior in subtle and powerful ways. Retail shelving can affect how customers perceive, interact, and buy your products. Retail shelving can also affect how customers feel, think, and remember your store. In this blog post, we will show you how to use the secret psychology of retail shelving to boost sales and customer satisfaction with these simple tips.

Tip 1: Use the right height for your shelving

The height of your shelving can affect how customers view and reach your products. Generally, customers tend to look at eye-level or slightly below eye-level products more than products that are too high or too low. Therefore, you should place your most important or profitable products at eye-level or slightly below eye-level to increase their visibility and accessibility. You should also avoid placing your products too high or too low to prevent customers from straining their necks or bending their backs, which can cause discomfort or frustration. If you are looking for a high-quality and affordable shelving option that can adjust to different heights, check out our range of shelving at Splash Shelving.

Tip 2: Use the right depth for your shelving

The depth of your shelving can affect how customers browse and select your products. Generally, customers tend to prefer shallow or medium-depth shelving more than deep shelving. This is because shallow or medium-depth shelving can display more products at once, make them easier to see and compare, and create a sense of abundance and variety. Therefore, you should use shallow or medium-depth shelving to increase your products’ exposure and appeal. You should also avoid using deep shelving to prevent customers from digging or searching for your products, which can cause confusion or boredom. If you are looking for a high-quality and affordable shelving option that can adjust to different depths, check out our range of shelving at Splash Shelving.

Tip 3: Use the right shape for your shelving

The shape of your shelving can affect how customers navigate and explore your store. Generally, customers tend to prefer curved or circular shelving more than straight or angular shelving. This is because curved or circular shelving can create a smooth and natural traffic flow, encourage customers to move around and discover more products, and create a sense of excitement and curiosity. Therefore, you should use curved or circular shelving to increase your store’s attractiveness and engagement. You should also avoid using straight or angular shelving to prevent customers from feeling restricted or pressured. If you are looking for a high-quality and affordable shelving option that can adjust to different shapes, check out our range of shelving at Splash Shelving.

Final Words

Retail shelving is a powerful tool that can influence customer behavior in positive and negative ways. By using the right height, depth, and shape for your shelving, you can influence customer behavior in positive ways that can boost sales and customer satisfaction by 30%. If you need more help or advice on the secret psychology of retail shelving and how to use it to boost sales and customer satisfaction, feel free to contact us at Splash Shelving. We are experts in retail shelving and we can offer you a wide range of high-quality and affordable shelving options that can suit any type of store.

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